Custom WordPress Development

WordPress, hand-coded — fast, clean and yours.

Custom WordPress theme and plugin development with clean PHP, native admin editing and no page-builder bloat — so your site stays fast, secure and easy to maintain for years.

(01)What’s included

  • Custom theme development from Figma designs
  • Custom plugin development & business logic
  • Custom post types, fields & admin screens
  • REST API & AJAX integrations
  • Page-builder to custom theme rebuilds
  • Code ownership & documentation

Ideal for

  • Agencies needing a white-label developer
  • Businesses stuck with slow builder sites
  • Sites needing custom functionality
  • Content-heavy organisations

Technology

  • PHP 8
  • WordPress APIs
  • Gutenberg
  • Tailwind CSS
  • Alpine.js
  • Git

(02)In detail

WordPress without the bloat

WordPress powers a huge share of the web — and most WordPress sites are slower and harder to maintain than they need to be. The usual cause is a heavy multipurpose theme or page builder loading hundreds of kilobytes of CSS and JavaScript on every page, plus a dozen plugins to fill the gaps.

I build custom WordPress themes and plugins from scratch. Each page loads only what it uses, content remains editable in the native editor, and business logic lives in clean, documented code instead of fragile plugin stacks.

Custom themes

  • Pixel-accurate builds from Figma designs, with fluid responsive layouts.
  • Native editing — pages under Pages, menus under Appearance → Menus, settings in the Customizer.
  • Custom post types and fields for projects, team members, locations, menus or listings.
  • Built-in SEO structure, schema markup and accessibility.
  • Tailwind CSS and GSAP for modern UI and animation, with reduced-motion support.

Custom plugins

When your site needs functionality no plugin offers — booking engines, ordering systems, calculators, integrations or admin tools — I build it as a standalone plugin following WordPress coding standards. That keeps features working if you ever change themes and keeps your site secure through core updates.

Rebuilding a page-builder site

If your current site is built with Elementor, Divi or WPBakery and has become slow or fragile, I can rebuild it as a custom theme while keeping your content, URLs and SEO intact. The typical result is a far lighter page, better Core Web Vitals and an admin that’s easier to use.

(04)Full project journey

From the first conversation to launch and beyond.

A clear, seven-step process — so you always know what is happening, what is next and what you need to decide.

  1. 01

    Discover

    Understand your business, target audience, goals, requirements, and project needs.

  2. 02

    Plan

    Define the website structure, user flow, functionality, SEO, technology, and project scope.

  3. 03

    Design

    Create a high-fidelity Figma design based on your brand, real content, and user experience requirements.

  4. 04

    Build

    Develop the website with clean, scalable code, CMS functionality, integrations, and custom features.

  5. 05

    Test

    Test everything across mobile, desktop, browsers, forms, payments, accessibility, SEO, security, and performance.

  6. 06

    Launch

    Manage deployment, hosting, DNS, analytics, Google Search Console, final checks, and project handover.

  7. 07

    Maintain

    Keep your website secure, updated, fast, backed up, and running smoothly with ongoing maintenance and technical support.

(05)FAQ

Questions about WordPress Themes & Plugins

Can’t see your question? Ask me directly — I reply within one business day.

All questions

Builders add heavy CSS/JS to every page, which hurts Core Web Vitals and makes long-term maintenance harder. A hand-coded theme loads only what each page needs, while pages remain editable in the normal WordPress editor.

Yes. I build standalone plugins that follow WordPress coding standards, so they keep working across theme changes and core updates.

Yes. I regularly work behind agencies on themes, plugins and complex integrations, with NDAs where needed.

2 Project Slots Available — October

Let’s build something that pays for itself.

Tell me what you want to achieve. You’ll get an honest recommendation, a clear scope and a fixed quote — usually within two business days.

hello@ashiniqbal.com